rentless beauty CRafter & Beyond…

I am a creative art base and beauty specialist with over 25 years of experience shaping global beauty campaigns, last recently role as Executive Creative Director for L'Oréal China Jul 2025. Having recently concluded my full-time agency tenure, I am now pursuing new creative opportunities where I can apply my deep expertise in beauty aesthetics, craft, and storytelling with my company Kreative Lab base in Shanghai.

My career is built on 10 years of leadership in the Greater China market, giving me unparalleled insight into the region's beauty trends and consumer desires. I am now channeling this experience into a focused pursuit of beauty commercial directing, leveraging my highly trained eye for detail, light, and narrative to create visually stunning work.

What I offer:

A Director's Eye with an ECD's Mind: A unique perspective combining decades of experience approving and guiding world-class shoots with the practical skills to now direct them. I have a profound understanding of what makes a beauty image resonate, from concept to final pixel.

End-to-End Consumer Expertise: From initial strategic planning and creative development to on-set direction and post-production oversight, I ensure the work is strategically sound, visually exquisite, and on-brand.

Proven Leadership & Global Vision: Expertise in building and mentoring creative teams, managing large-scale budgets, and collaborating with international stakeholders across Asia, Europe, and North America.

Deep Cultural Relevance: A seasoned ability to adapt global brand campaigns for the local market, ensuring they are not only beautiful but also culturally impactful and effective. I have had the privilege of working with acclaimed directors and photographers worldwide, and I am now eager to bring that cumulative knowledge forward in a direct, hands-on capacity.

I am open to consulting, freelance creative direction, and commercial directing projects and welcome a conversation about how I can help bring your next beauty project to life.

CONTACT
Mobile: +86 15900497584
Wechat: kane-kanny
What’sApp: +6012 3832693
Email: chan.kanny@hotmail.com