Revitalif have be one of the longest and most iconic range on L´Oreal Paris skincare. Given the current trend on advance ingredient like Retinol, that are very much desirable with ingredient savvy consumer. This new essence is launch to elevate the range and tap into younger consumer who are very much seeking anti aging product even at very young age. Beside the main TV video we have also series of testimonial by real woman video that we capture over 3 months measuring these visibility notice results.

More a digital lead campaign to celebrate the festive with special edition of the best seller under the brand. The design concept is base on a pixelated pig to usher the year of prosperity pig.

Revitalift celebrates CNY with GongLi, the iconic product that has accompanied GL over the years.

Age Perfect Peony - the premium range for L’Oreal Paris skincare line. Where no celebrity or no model is center of the communication but a great product and ingredient story. Beautifully crafted to tell a story of how the powerful potent ingredient delivering luminous skin.

NEW FORM OF ESSENCE WATER IN PLUMPY GEL 

Newly recruited LÓreal ambassador in Greater China, Dilereba. The challenge was to market an anti-aging product with  a new 25yo new and coming up star. Creating a look and carefully crafted a scripts that works for her and the brand under a big memorable idea, PLUMPY WATER FOR THAT PLUMPY SKIN. 

L’Oreal has been absent in sunscreen protection market for almost 8 years and they are set to reclaim they No1 share again this summer. With a new spokesperson aim to target a younger market and refresh the brand in sunscreen market. For the TVC we have choose to go with a more functional and superior claim with a big idea of “sunscreen is AGESCREEN”.