Revitalift is one of L’Oréal Paris skincare’s oldest and most iconic ranges. With the rising popularity of advanced ingredients like Retinol, popular among knowledgeable consumers, this new essence is launched to update the range and attract younger buyers looking for anti-aging products early. Alongside the main TV ad, we also have a series of testimonial videos from real women, recorded over three months, showing visible results.

Age Perfect Peony is the premium range within the L’Oréal Paris skincare line. This collection stands out because it does not rely on a celebrity or model as the focal point of its communication. Instead, it emphasizes the strength of its exceptional product formulation and the unique story behind its carefully selected ingredients. Each item is beautifully crafted to highlight how these powerful, potent ingredients work together to deliver radiant, luminous skin.

L’Oreal has been absent in sunscreen protection market for almost 8 years and they are set to reclaim they No1 share again this summer. With a new spokesperson aim to target a younger market and refresh the brand in sunscreen market. For the TVC we have choose to go with a more functional and superior claim with a big idea of “sunscreen is AGESCREEN”.

Revitalift celebrates CNY with GongLi, the iconic product that has accompanied GL over the years.

Revitalif introduces Crystal Essence Water, designed to work better than the leading "miracle waters" on the market. It targets younger consumers by featuring Chris Li, a popular celebrity known for her success and glowing skin. The campaign shows a more personal, sincere side of her, beyond the usual spotlight. This includes a 60-second emotional video, alongside shorter 30, 15, and 5-second versions for different platforms.

NEW ESSENCE WATER IN PLUMPY GEL
L'Oréal's new ambassador in Greater China, Dilireba, promotes an anti-aging product. The campaign focuses on her youthful image and the brand with the key message: PLUMPY WATER FOR PLUMPY SKIN.