Inspired by the young generation of Punk trend L'Oreal Paris launches a limited edition for 520 festival. While keeping the french heritage Parisian what's better than infusing some fashion ellement to reach to younger consumer.

A local collaboration to celebrate beauty of diversify woman of China. A common misperception of beauty in Chinese woman is just fair and slim. Specially designed colours for L’Oreal lipstick and Neiwai’s one size fits all underwear to compliments different skin tone of Chinese woman. Empowering Chinese woman to be bold and shine in their own way.

The campaign was extended to 5 different video telling a individual story of their own beauty and how these woman feel confident in them in their “imperfection” being their unique beauty.