Annually, our star product, the Inffalable Cushion, undergoes a special limited edition makeover that adds a unique touch to its appeal. This year’s design includes an elegant raffia knit, which beautifully captures the effortless and chic spirit of your summer Parisian chic 1holiday style. From a technical perspective, the project was quite challenging, particularly because the entire photoshoot was conducted in Beijing while Luma was six months pregnant, demonstrating remarkable dedication and professionalism throughout the process.
A repush has been made for our best-selling cushion foundation. Despite the challenging economic situation, we remain committed to maintaining the elevated and global brand image. To achieve this, we strategically utilized Kendall Jenner’s global footage and combined it with new shots featuring Luma in China. We focused on capturing more functional and dynamic scenes to create a seamless video, which was shot in Beijing.
New launch in North Asia: cushion balm to matte cushion, a buildable foundation that you can carry with you anytime throughout the day. Inspired by the vibrant spirit of New York, "On The Go" was created based on the idea of “Tap For More.” The campaign was shot in Shanghai, featuring a unique New York-style setting that perfectly blends both cities' dynamic energy.
Inspired by the vibrant young generation embracing the Punk trend, L'Oreal Paris proudly launches a special limited edition collection for the 520 festival. While honoring its rich French heritage and Parisian roots, the brand takes it a step further by infusing bold and edgy fashion elements designed specifically to connect with and captivate today’s younger consumers.
A local collaboration created to celebrate the diverse and unique beauty of women across China. There is a common misperception that Chinese beauty is defined solely by being fair-skinned and slim, which overlooks the rich variety of appearances found throughout the country. This project actively challenges that stereotype by offering specially designed lipstick shades from L’Oréal and one-size-fits-all underwear from Neiwai, both thoughtfully crafted to complement the wide and varied range of skin tones among Chinese women. The ultimate goal is to empower women in China to be bold, confident, and to shine authentically in their own distinct and beautiful way, while strongly leveraging the brand’s foundational value of women’s empowerment.
The campaign was extended to 5 different video telling a individual story of their own beauty and how these woman feel confident in them in their “imperfection” being their unique beauty.
A dynamic and inspiring showcase of a L'Oréal empowered woman’s attitude, confidently unmistakable and truly unforgettable.
Specially designed for bold Chinese women's skin tones and colors, this product truly celebrates the confident and empowered woman of the new millennia. Additionally, the number 666 holds significant cultural relevance and is considered very trendy and meaningful in the Chinese market.
All Day Matte Cover, a well-known Parisian brand, responded to the challenges posed by Covid with a strategic and carefully planned approach, establishing production operations in China to better serve the market and ensure continuity.
Premium range of the franchise, a skin-nourishing foundation designed specifically for the skin, offering an unbeatable texture and a flawless finish on the skin.