Pantene has been facing the biggest challenge globally, for years we been slowly fading out it relevance with consumer. The challenge is elevating the brand and become a talk of town. A complete CI, we have to face the biggest challenges in striking the balance between functional and relevance.  As an agency in HK office we are also the first region in the globe to test out the actionable plan. The results, is amazing! Positive brand impact, share grew and all digital engagement reaches historical high 25MM, and manifesto film hits 104MM views within 2 months since launched.

The Campaign won us a Silver in Beauty Category at 2015 Effie Awards China.