Since setting up my own agency KreativeLab this first collaboration project. My team and I developed this campaign to support the global launch of the new eye cream featuring Chinese spokesperson Dylan Wang. The challenge is how to leverage the best-selling oil serum—whose concentrated benefits are not fully retained in the new, lighter eye-cream texture and formula.

Proud to shoot this product video with seamless transitions using global RTB footage. My team and I developed the concept and execution inspired by the ancient Chinese mortise-and-tenon joint — a strong structural system, like a black-and-white bandage cream supporting skin inside out structure.

Elevating the brand with a refreshed look and a bold mortise-and-tenon concept, there is no better ambassador than the legendary Faye Wong. Her timeless beauty and inner strength personify the brand’s image and perfectly embody the concept behind the black-and-white bandage cream.