One of L’Oréal Paris’ star SKUs has been relaunched with an upgraded formula that corrects and plumps the skin more effectively and strengthens it over time. This improvement is backed by a fresh key insight revealing that sleeping can actually cause wrinkles, highlighting the importance of advanced skincare solutions.

New sun protection formula with 10 levels of resistance, featuring a refined setting that elevates the brand image while subtly conveying a message of women’s empowerment.

Another star product has been relaunched with a thoughtful idea and deep insight that empowers women to break free from the limitations on their freedom of expression. It is designed specifically for those who feel constrained or hesitant due to overly expressive facial movements that can lead to wrinkle formation, or those who are wary of excessive medical injection treatments that may restrict natural expressions. This concept is a perfect reflection of the brand’s core statement—true empowerment of women—offering a balanced solution that celebrates authentic self-expression without compromise.

Re-launch the premium range of L'Oreal Paris Age Perfect featuring an all-new formula enhanced with advanced scientific technology focused on collagen. This innovative collagen closely mimics human collagen, working to reform, restructure, and restore the skin’s natural firmness and radiance. It effectively combats the loss of collagen caused by aging, helping to rejuvenate the skin for a visibly firmer, more youthful, and glowing appearance. Additionally, the product comes with an upgraded, elegant pack design that reflects its premium quality.

After the successful launch of the VC serum in 2022, the brand introduced another exciting product innovation that extends the VC line with a fresh mix mask. As is commonly known, Vitamin C is one of the most fragile and active ingredients, with powerful antioxidant properties, making it a perfect combination for a variety of Fresh Mix Masks. This new product aims to deliver enhanced skincare benefits, harnessing the potency of Vitamin C in a fresh, effective formula.

Being a latecomer in the VC category within skincare, L'Oreal Paris introduces the ultimate pure 12% vitamin C formula that provides the optimal amount of vitamin C for effective skin brightening, while also promoting a youthful and smooth skin texture. This product specifically targets young consumers who have basic brightening requirements and general skin care needs, backed by a bold and impactful visual statement that highlights its powerful benefits.

First ever L'Oreal Paris body care product from the premium Age Perfect line, enriched with the brand’s most celebrated ingredient, Royal Nectar, designed to provide deeply nourished and supple skin from face to body.

Launching L'Oreal Paris' most potent ingredient yet, featuring the highest concentration of the highly effective anti-aging ingredient, Pro-Xylane. This formulation is designed to repair and heal fine lines while promoting skin regeneration, resulting in visibly younger-looking skin. Additionally, this communication highlights the product's optimal use for supporting recovery following invasive skin treatments, helping to accelerate the healing process for improved skin restoration.

The star SKU, Royal Nectar, features an upgraded formula and refreshed packaging. This premium line from L’Oréal Paris, for the very first time, has appointed an ambassador, Ora Yang. Alongside weaving together her inspiring story and the brand’s message of women’s empowerment, the product’s science is presented as both sophisticated and appealing, combining a sense of desire with cutting-edge research.

Youth Code, one iconic product, has continuously upgraded its formula over time. The brand emphasizes its commitment to science and technology while maintaining a warm and approachable feel, avoiding any sense of coldness.

Age Perfect - Peony Lumiére is one of the premium skincare lines offered by L’Oréal Paris, designed to provide advanced care and nourishment for mature skin.

Limited Edition collaboration, proudly celebrating the timeless goddess showcased in the Louvre Museum alongside the women of today. Different eras, yet the same enduring spirit of empowerment.