http://kannychan.com/work daily 1.0 2025-08-09 https://images.squarespace-cdn.com/content/v1/54ec0951e4b08d8eee4e44d3/1558967669202-TEB3LPQ8DZLXSI5P6O6I/CEW.jpg Campaign - REVITALIFT CRYSTAL ESSENCE WATER - Print & TV New Launch of Crystal Essence Water under Revitalif line, aiming to working much harder and more effective than the top of mind “miracle water” in the market. Targeting to a group of younger consumer by using a much more relevant celebrity and riding on her shining story of her success and her beautiful skin Chris Li. A more connecting and a side of her that cosumer and her fans had never seen, less stage more inviting and sincere delivery. This is just a 60sec emotional version in additional to the convention 30, 15 and 5sec cut down for different mediums. https://images.squarespace-cdn.com/content/v1/54ec0951e4b08d8eee4e44d3/1559027713853-Z2LAQSBMX3SPTVVNK095/UVTV.jpg Campaign - UV PROTECTION - 2019 film & print L’Oreal has been absent in sunscreen protection market for almost 8 years and they are set to reclaim they No1 share again this summer. With a new spokesperson aim to target a younger market and refresh the brand in sunscreen market. For the TVC we have choose to go with a more functional and superior claim with a big idea of “sunscreen is AGESCREEN”. https://images.squarespace-cdn.com/content/v1/54ec0951e4b08d8eee4e44d3/1424921202028-PN273KAHU31P30MX184I/merge.jpg Campaign Pantene has been facing the biggest challenge globally, for years we been slowly fading out it relevance with consumer. The challenge is elevating the brand and become a talk of town. A complete CI, we have to face the biggest challenges in striking the balance between functional and relevance. As an agency in HK office we are also the first region in the globe to test out the actionable plan. The results, is amazing! Positive brand impact, share grew and all digital engagement reaches historical high 25MM, and manifesto film hits 104MM views within 2 months since launched. https://images.squarespace-cdn.com/content/v1/54ec0951e4b08d8eee4e44d3/1720599166532-7JWBWHY1NWN3OG4ONEDS/image-asset.jpeg Campaign - MEN EXPERT AMINO CLEANSER 2023 A new range of Amino Cleanser targeting diff skin type of young men's need. a more clinical and yet new generation men's cleanser. https://images.squarespace-cdn.com/content/v1/54ec0951e4b08d8eee4e44d3/1425320854617-V3B2LJGMYJEQJOW0414K/DNApack.jpg Campaign https://images.squarespace-cdn.com/content/v1/54ec0951e4b08d8eee4e44d3/1754478549820-K9SSE77UKPFWU3J9D920/image-asset.jpeg Campaign - Eye Cream For Face 2025 One of L’Oréal Paris’ star SKUs has been relaunched with an upgraded formula that corrects and plumps the skin more effectively and strengthens it over time. This improvement is backed by a fresh key insight revealing that sleeping can actually cause wrinkles, highlighting the importance of advanced skincare solutions. https://images.squarespace-cdn.com/content/v1/54ec0951e4b08d8eee4e44d3/1683695230345-P0RLNTLD1B47FFJD204R/image-asset.png Campaign - Oleor Black Oleor Haircolour, A natural way to colour a natural colour to goes with who you are. https://images.squarespace-cdn.com/content/v1/54ec0951e4b08d8eee4e44d3/1754582503300-XGWDV25ZBJQBZEGNBXKM/image-asset.jpeg Campaign - LÓréal Limitted Edition 2025 Annually, our star product, the Inffalable Cushion, undergoes a special limited edition makeover that adds a unique touch to its appeal. This year’s design includes an elegant raffia knit, which beautifully captures the effortless and chic spirit of your summer Parisian chic 1holiday style. From a technical perspective, the project was quite challenging, particularly because the entire photoshoot was conducted in Beijing while Luma was six months pregnant, demonstrating remarkable dedication and professionalism throughout the process. https://images.squarespace-cdn.com/content/v1/54ec0951e4b08d8eee4e44d3/1754584729533-6PAWG4TJC6S4I15L22SD/image-asset.jpeg Campaign - TECNO UT Case Video 2025 My team and I won the pitch for Tecno Mobile with a simple one-page idea. Working closely with our Singapore team, we created the Tone Proud campaign. Using Tecno’s advanced technology, the campaign tackled the lack of representation of diverse skin tones worldwide. Through personalized content and storytelling, users were encouraged to explore and share their unique skin tones. The campaign launched successfully worldwide, winning a Gold Honor at the 17th Annual Shorty Awards and a bronze in the Social Purpose category at the 2025 AdFest Digital & Social Lotus Awards. https://images.squarespace-cdn.com/content/v1/54ec0951e4b08d8eee4e44d3/1754560632763-LY9A5T30EC0M236JVBFP/image-asset.jpeg Campaign - Lacquer Jewlery Box 2019 -2024 In 2019, I decided to pick up a new handicraft: lacquerware making. This technique has a history spanning thousands of years, originating in China and flourishing in Japan, where it continues to be used in daily household items since the Tang Dynasty. Did you know that porcelain is commonly referred to as "China," while lacquerware is often called "Japan"? Lacquerware is a painstaking craft that involves hundreds of repeated layers of painting and polishing. I transform this simple wooden chocolate box into jewelry box embedded with shell decorations. https://images.squarespace-cdn.com/content/v1/54ec0951e4b08d8eee4e44d3/1720605916277-APXC9P3NYUF1LILUC6TN/image-asset.jpeg Campaign - REVITALIF - 2020 Revitalift is one of L’Oréal Paris skincare’s oldest and most iconic ranges. With the rising popularity of advanced ingredients like Retinol, popular among knowledgeable consumers, this new essence is launched to update the range and attract younger buyers looking for anti-aging products early. Alongside the main TV ad, we also have a series of testimonial videos from real women, recorded over three months, showing visible results. https://images.squarespace-cdn.com/content/v1/54ec0951e4b08d8eee4e44d3/1425325483872-DOGLA8B22TZD3A1NZT5A/image-asset.jpeg Campaign https://images.squarespace-cdn.com/content/v1/54ec0951e4b08d8eee4e44d3/1425483128877-Z31S1X3VFLPCBZVW9M8C/image-asset.png Campaign - Pantene Treatment Oil The Ultimate Benefit – Treatment essence 2012 What is the perfect beauty in China? Star quality that is seem the ultimate beauty. Hence Pantene set out to own this “star quality” hair because is all about truly beautiful hair begins from health. The main copy drives the buzz of new Pantene celebrity and huge holistic idea of “how to get that celebrity hair” and details “what is star quality hair” with more Pantene Celebrity. Inspired by China trends we also develop “nick name” for every collection. https://images.squarespace-cdn.com/content/v1/54ec0951e4b08d8eee4e44d3/1425964926190-RTL6O1KL7XKGBL6B5GO8/panteneenvelope.jpg Campaign - Envelope The Brief To reinforce Pantene’s strong hair equity and create buzz for the brand.   The Solution Media establishment received the variety of information on Pantene’s latest products and most recent events in a branded envelope. The string that seals the envelope appears to be coming from the woman's hair on the flap. To seal or unseal it means putting pressure on the string effectively dramatizing string hair.